Tonight, I saw possibly one of the worst examples of advertising that I’ve ever seen and it comes from one of the best examples of excess; Hummer.
The commercial has apparently been aired for awhile, but this was the first time that I’ve seen it, and quite honestly I was thoroughly disgusted by it. The 30-second spot is a series of clips from Hurricane Katrina played behind a message that “Most people run from point a to point b” followed by “Then there are a qualified few who run from point b to point a” concluding with a scene of a yuppie Hummer slowly driving down a flooded street during the storm. The commercial ends with a logo called “HOPE – Hummer Owners Prepared For Emergencies”.
This is so wrong on so many levels that I am not quite sure what to say. I cannot believe that a company would actually attempt to market their product in such a revolting way. How can Hummer possibly think that it is okay to profit off a storm that killed hundreds, destroyed millions of peoples lives, and changed the landscape of three entire states forever?
At the end of the ad, a website called www.hummerhelps.com is shown, so that it portrays that somehow Hummer is managing a charity or disaster relief program from this site and this ad. Go ahead and click on that link and see the website for yourself. You’ll find that it does nothing of the kind, and it in fact, merely links to a main corporate sales site. Can you believe that?
Hummer hasn’t helped the Gulf Coast at all. They’ve done nothing to help improve the situation here. Hummer should be ashamed of themselves for producing such a blatant attempt at making a buck off a national disaster and tragedy. This is akin to Hummer claiming that their gas-guzzling wastes of metal were used to help transport firemen into Ground Zero after 9/11.
I’ve never really been one to be that vocal against Hummer or against their pointless products that do nothing but help destroy the environment faster, but this is just too tasteless to not say something.