❝ ❞ My experience has taught me that good design is not created on a spur of the moment, nor does it come naturally. Good design is a thorough and interative process with site visitors in mind foremost. Good design is identifying a problem for those visitors and removing that problem.
- Todd Lambert
Being a self-starter and self-learner are the basic fundamentals of a natural entrepreneur. I've been involved both as a partner and a consultant to many businesses and I am able to see the forest through the trees, while keeping an eye on the bottom-line.
Back in the day, a webmaster learned that a full tool box was needed for web design and development. I learned UNIX, IIS, TCP/IP, Cpanel, and PHPMyadmin while entertaining myself primarily in the CGI-Bin directory.
Over the years I've spent inordinate amounts of time learning Typography, Space and Composition. Learning is my personal design theory and I still strive to learn something new each day by trying things.
As the Internet became more complicated I immersed myself in different programming languages and countless environments. Learning to adapt design to logic was a major accomplishment and one that I still work at today.
I've been on the Internet since the beginning. I've become adept at determining what people wanted to see and where. What information or answer they were searching for, became the catalyst of numerous ad campaigns and my mission for my clients.
Success online is not simply throwing numbers(visitors) at something. I've learned to use site analytics to drive the direction of design and development projects creating a prove-it-or-lose-it type of mantra that defines performance and usability.